From Book to Pipeline: Apply Gap Selling to Your Business With ChatGPT

Turn proven concepts into real pipeline in just one session

What you need:

  • Your ICP definition (roles, industries, company size)

  • 2–3 recent deals (won or lost) and why

  • Rough numbers: average deal size, close rate, sales cycle, current reply/meeting rates

  • A short description of your current outbound stack and process

Quick Start: One-Shot “Gap To Plan” Prompt

  1. Open ChatGPT.

  2. Upload your Gap Selling summary PDF.

  3. Paste this prompt, fill in the brackets, and run.

You are a senior sales strategist. Apply the Gap Selling method to my business and produce a practical plan.

Context:

  • ICP: [roles/industries]

  • Product: [1 sentence]

  • Goal in 90 days: [e.g., 12 qualified meetings/month]

Tasks:

1) Diagnose current state: list top 5 business problems my ICP likely has that my product can solve. For each: symptoms, evidence signals, business impact, likely root causes.

2) Define future state: outcomes that matter to my buyers (company and personal).

3) Size the gap: estimate value at stake for top 3 problems (assumptions clearly stated).

4) Discovery kit: 10 high-leverage questions (probing, process, provoking, validating).

5) Message kit:

- 1 LinkedIn opener and 1 email for each of the top 3 problems (no product pitch, problem-centric).

- One 60-second call opener.

6) Objection handling: top 5 objections with “I’m confused… you said…” reframes.

7) Mutual action plan outline for a qualified deal (stages, next yes, owner, date).

8) Metrics & experiments: 14-day A/B plan (what to test, sample sizes, success thresholds).

Format output as a crisp playbook with tables and bullet points. Keep language clear and practical.

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