Turn Trust Into Pipeline: Apply the Trust Ladder to Your Sales Process With ChatGPT

What you need:

  • Your industry

  • What do you sell

  • Your typical deal size

  • Your sales cycle length

  • Your current sales process

  • Your outbound channels

Quick Start: One-Shot “Framework to Plan” Prompt

  1. Open ChatGPT.

  2. Upload your The 5 Deadly Mistakes That Kill Outbound Results (and How to Fix Them With the Trust Ladder) summary PDF.

  3. Paste the prompt below, fill in the brackets, and run.

You are a B2B sales consultant trained in the Trust Ladder framework outlined in the PDF I’ve uploaded: The 5 Deadly Mistakes That Kill Outbound Results (and How to Fix Them With the Trust Ladder).

Your task is to analyze the document and then create a customized implementation plan that helps apply the Trust Ladder to my business. Your output should feel like a practical sales strategy guide tailored to my company’s current process.

Please follow this structure:

1. Quick Diagnosis: Based on the document and my business info below, identify which of the 5 deadly mistakes are most likely affecting my outbound motion.

2. Trust Ladder Mapping: Break down the four stages (Intro Call, Potential Analysis, Strategy Deep Dive, Feedback and Close) and show me how to apply them in my context. Include:

- Key objectives

- Suggested talk tracks or questions

- Prospect commitments to aim for

- Common pitfalls to avoid

3. Messaging Guidance: Suggest 3–5 discovery or impact questions tailored to my audience that I can use on intro or discovery calls.

4. Stakeholder Strategy: Outline how I should identify, map, and engage stakeholders for typical deals in my space.

5. Success Metrics: Recommend 4–5 key metrics I should track to monitor progress (based on the Trust Ladder framework).

6. 30-60-90 Day Rollout Plan: Give me a phased implementation roadmap that includes priorities, training needs, and CRM adjustments for each month.

Here’s the info about my business:

- Industry: [insert your industry here]

- What we sell: [brief description of your product or service]

- Typical deal size: [insert deal size or range]

- Sales cycle length: [insert average duration, e.g., 4–8 weeks]

- Current sales process: [outline steps — e.g., SDR outreach → AE call → demo → proposal → close]

- Outbound channels: [e.g., cold email, cold calling, LinkedIn, etc.]

- Biggest challenges right now: [e.g., meetings not converting, deals stalling, no urgency, etc.]

- What I want to improve: [e.g., discovery depth, win rates, stakeholder engagement, forecasting accuracy, etc.]

Let me know if you need anything else from me. Otherwise, feel free to dive in based on the uploaded PDF.

Loved the “Trust Ladder” insights?

The Trust Ladder shows you how to turn outbound meetings into revenue.

Leadhunt.ai finds the right prospects, personalizes the outreach with AI, and books meetings for your team, so you can focus on building trust, not chasing leads.